Start-ups usually die of suicide, not homicide, except when you face a once in a century pandemic.

Normally, I’d say that start-ups fail because they shoot themselves in the foot rather than being destroyed by a competitor. But, if you’re not fearful now, you’re either oblivious, delusional, trying to be contrarian or dumb. All of which do not bode well for your survival prospects. (If you see something that others don’t…